ROyal Investors Club

ROyal Investors Club — K-Beauty ecosystem for Central & Eastern Europe

Project name	Korielle
Sector	K-Beauty — trade & technology (import & distribution of premium Korean cosmetics, B2B + D2C)
Stage	Seed / Growth (Series A readiness) — pre-launch, operational debut August 2026
Location	Romania, with planned regional expansion (Poland, Hungary, Austria)

Tagline

An integrated K-Beauty ecosystem bringing certified premium Korean products to the Central and Eastern European market, backed by proprietary digital infrastructure (ERP, CRM, AI).

About the company

Korielle is a trade and technology company built around an integrated K-Beauty ecosystem — importing and distributing certified premium Korean cosmetics through a hybrid B2B model (salons and clinics) and a proprietary D2C channel (its own digital platform). Operational launch is planned for August 2026.

The problem

The professional skincare market in Eastern Europe is fragmented and dominated by generic importers, lacking standardized education or real brand differentiation, while demand for authentic, certified K-Beauty products is growing rapidly (estimated CAGR of 9-10%).

The solution

A K-Beauty import and distribution hub with certified products (KOTRA partnerships and direct relationships in Korea), with a B2B focus for recurring revenue and financial stability, a proprietary D2C channel (Korielle Ecom) with CRM and predictive data for margin and retention, backed by its own logistics infrastructure — a central warehouse and dedicated fleet.

Market & opportunity

• TAM: the premium skincare market in Central and Eastern Europe, with demand for authentic K-Beauty growing rapidly (estimated CAGR of 9-10%).
• SAM: the B2B (salons, clinics) and D2C segment for certified products, currently poorly structured in the regional market.
• Trends: the K-Beauty market in Eastern Europe is at an early stage of development, with demand already backed by institutional partnerships.

Business model

A dual model — recurring B2B sales to salons and clinics, plus a proprietary high-margin D2C channel, supported by in-house logistics infrastructure for cost control and customer experience.

Traction & results

The company is pre-launch (operational debut: August 2026) — the figures below are targets for the first 12 months after launch, not results already achieved.

• Target: 30+ active B2B clients and 5,000+ D2C customers within the first 12 months.
• Target Year 1 revenue: ≥ EUR 1.2 million, with a 56% gross margin.
• A complete, confirmed executive team (CEO, COO, CFO, CTO) with financial governance aligned to IFRS standards.
• Confirmed institutional partnerships: KOTRA, the Embassy of the Republic of Korea, and the Romanian-American University.

Competitive advantage

Certified products through direct partnerships and KOTRA, proprietary digital infrastructure (ERP, CRM, AI) for predictive data and retention, in-house logistics, and a broader ecosystem that increases group value without requiring additional capital in this round: Korielle Academy (an education platform for beauty professionals, a separate SPV) and Korielle Labs (AI research for skincare personalization, IP and licensing).

Founding team

A complete, confirmed executive team — CEO, COO, CFO, and CTO — with financial governance aligned to IFRS standards.

Investment round

• Amount sought: EUR 400,000.
• Round type: Seed / Growth (Series A readiness); founder contribution: EUR 75,000.
• Use of funds: 50% working capital, 40% operating expenses, 10% CapEx.

Why now

Operational launch in August 2026, with an already structured model, not an experimental one. The K-Beauty market in Eastern Europe is at an early stage of development, with demand already backed by confirmed institutional partnerships. Entry at an early valuation, with an estimated potential for the company’s value to grow toward EUR 6-9 million at exit, over a 3-5 year horizon.

Contact

For the full Information Memorandum and access to the detailed financial model, please contact the ROyal Investors Club team.

This document is for general informational purposes only and does not constitute an offer to invest, a solicitation to invest, or financial advice. The financial projections and traction targets presented are the founding team’s estimates for a pre-launch company and do not constitute a guarantee of results. Complete, verified information is available to qualified investors upon signing a non-disclosure agreement (NDA), through ROyal Investors Club.

Contact 0727661799 & contact@royalinvestors.club