ROyal Investors Club — vertical farming for the B2B / HoReCa market
| Project name | Alucard Farm |
| Sector | AgriTech / Vertical Farming — microgreens and fresh greens for B2B/HoReCa |
| Stage | Pre-seed / Seed |
| Location | Măgurele, Ilfov, Romania |
Tagline
A cellular scaling model in a fully controlled environment — proprietary IoT technology producing mold-free microgreens at a lower price per gram than traditional wholesale.
About the company
Alucard Farm is a vertical farm founded in 2025, growing microgreens and fresh/organic greens in modular halls with fully digitally-controlled climate. The product is delivered directly to restaurants, pre-cut and ready to use, with full traceability on every growing tray.
The problem
Traditional wholesale supply of greens for HoReCa (e.g. Metro-style suppliers) delivers product in pots, with a high risk of mold and significant losses, with no kitchen-ready preparation — extra cost and waste for restaurants.
The solution
Cultivation in modular halls with climate automatically monitored and corrected by an AI model trained on local sensors (humidity, ventilation, HVAC), plus a hydrogen-peroxide treatment that eliminates mold risk and doubles the product’s shelf life. Recurring delivery, pre-cut trays, at a price per gram below traditional wholesale.
Market & opportunity
- TAM: the national market for supplying greens and microgreens to the B2B/HoReCa segment.
- Price positioning: even at the target price of 12-14 RON/tray, Alucard Farm remains 12.5%-25% cheaper per gram than the leading wholesale supplier, with a superior product (pre-cut, clean, double shelf life).
- Trends: growing demand for local, fresh, standardized products in the HoReCa segment.
Business model
Recurring direct sales to restaurants (B2B/HoReCa) of microgreen trays, with planned expansion into custom aromatic herbs, greenhouse salads, and branded mixed salad bowls with higher added value.
Traction & results
- 4 active pilot restaurants with recurring orders (one order every 3 days, 160 trays/month).
- Price commercially validated with professional chefs during the pilot phase, with local delivery logistics tested.
- Working proprietary technology: climate controlled via local AI, plus an in-house ERP system with QR traceability on every growing tray.
- A production capacity growth plan from a single active hall to 4 halls, supported by detailed financial projections available in the Information Memorandum.
Competitive advantage
Proprietary climate-control technology (locally-trained AI model) and full-traceability ERP, an in-house anti-mold treatment that doubles product shelf life, a model designed to be duplicated nationally, and a founding team with combined expertise in software/IoT engineering and financial-logistics management.
Founding team
Răutescu Marius Valentin — Co-founder & CEO (Operations & Technology), 10 years of experience in software engineering and AI integration. Șoronga Petru — Co-founder & COO (Finance & Logistics), 6 years of experience in financial audit and logistics management. The team is complemented by an agricultural lead with a life-sciences background.
Investment round
- Amount sought: EUR 129,000 (Phase 1).
- Instrument: equity stake — 15% of shares offered.
- Use of funds: modular production hall, growth modules, electric distribution fleet, working capital and B2B marketing.
Why now
A commercially validated proof of concept, with recurring customers and pricing already competitive against the leading wholesale player. The expansion plan (additional halls, fleet) is structured to be self-funded from operating profit, limiting the need for further capital in the short term.
Contact
For the full Information Memorandum, data room access, and detailed financial projections, please contact the ROyal Investors Club team.
This document is for general informational purposes only and does not constitute an offer to invest, a solicitation to invest, or financial advice. Complete, verified information is available to qualified investors upon signing a non-disclosure agreement (NDA), through ROyal Investors Club.
Contact 0727661799 & contact@royalinvestors.club
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